Marketing

Welcome to Yorkshire’s marketing activity has evolved and grown since our launch in 2009. Working with the tourism industry, local authorities and the wider business community in Yorkshire we continue to deliver impressive results with award winning campaigns. With visitor numbers up 16%* and the length of stay up 15%* our campaigns are certainly putting Yorkshire on the world wide map.

Building on the success of the regional domestic campaign ‘Have a Brilliant Yorkshire’, our targeted campaigns underpin ten key themes: Outdoors, Heritage, Delicious, Sport, Events & Festivals, City Life, Family Fun, Indulgence, Coastal and Artistic. These campaigns enable us to deliver a more focused message to an identified target audience to inspire them to holiday in Yorkshire. The themed campaigns are perfect for business to get on board with as they give you the opportunity to work with us in areas that match your product. For full details and all related costs click here.

* Figures for the first quarter of 2011, compared to same period in 2010. VisitEngland

 

Award winning Activity

World Travel Awards 2011 & 2010

Beating stiff competition from destinations and brands of the likes of Brazil, India, South Africa, Abu Dhabi, Qatar, Etihad, Kuoni, Expedia, Visit London, Thomas Cook and Visit Scotland WTY’s Regional Marketing campaign picked up the prestigious award at a ceremony in Doha earlier this month (January 2011). Not only is this a fantastic achievement it is our second in a row after success in 2010 with the award winning marketing campaign, "Welcome to a whole lot more going on".

 

Our other recent Awards

  • Europe's Leading Marketing Campaign World's Leading Marketing Campaign
  • International Business Forum
  • Most Innovative Marketing Campaign Award 2009 "A long weekend in Yorkshire isn't long enough"
  • MiAwards 2010 Chairman's Award
  • Travel Mole Awards Best Tourism Website, yorkshire.com 2009 and 2010
  • Best Use of Video 2010
  • Travel Marketing Awards 2010
  • Gold Award - Best Magazine
  • Silver Award - Best Website
  • British Youth Travel Awards 2010 Best UK Youth Destination Award
  • Institute of Directors 2010
  • Judge's Special Award for Gary Verity, Chief Executive
  • Olivier Awards 2011
  • Best Entertainment Award for The Railway Children at the Waterloo Station theatre
 
 

 

 

Registered Office: Welcome to Yorkshire, Dry Sand Foundry, Foundry Square, Holbeck, Leeds, LS11 5DL, United Kingdom Company Limited by Guarantee no: 2896762 | VAT No. 170 4702 85

 

 

World Travel Awards - Winner 2011 - World's Leading Marketing Campaign
Winners of Best Tourist Board website and Best Use of Video for yorkshire.com at the TravelMole Awards 2010
We are a Social Buzz Finalist 2011
Green Tourism - Gold