Welcome to Yorkshire's achievements since 2009

WORLD AWARDS

• World's Leading Marketing campaign 2010 - winner
• World's Leading Marketing campaign 2011 - winner
• World's Leading Marketing campaign 2012 - winner
• World's Leading Marketing campaign 2013 - winner

 

EUROPEAN AWARDS

• Europe's Award for Marketing Innovation 2012 - winner
• Europe's Leading Marketing campaign 2013 - winner
• Europe's Leading Marketing campaign 2014 - winner
• Europe's Leading Destination 2013 - winner
• Europe's Leading Destination 2014 - winner

 

DOMESTIC AWARDS

• Group Leisure Magazine Best Travel Website 2012
• Travelmole Tourist Board Website of the Year 2013
• Business Insider Digital & Technology Awards Digital Marketing Campaign 2013
• Business Insider Digital & Technology Awards Best B2C Website 2013

 

ECONOMIC GROWTH & VISITOR STATS

• Since launching in 2009, Welcome to Yorkshire has driven up the value of Yorkshire's tourism economy from £5.9bn to over £7bn - a rise of over £1.1bn
• This saw 4,000 new jobs created and tourism now employs over a quarter of a million people across the county
• Tourism jobs increased in 16 of Yorkshire's LA areas between 2010 and 2012 (Deloitte for VisitBritain)
• Yorkshire had record-breaking 2013 summer: a year on year rise of 37.7% and record high. Faster rate of growth than London, which only saw a 26% uplift
• Yorkshire saw record 35% rise in 2013 in international spend, visits up 11.7%(IPS)
• Yorkshire Grand Départ of the Tour de France 2014:
Over 1/3 of UK had opinions on Yorkshire positively changed due to Grand Départ
1/4 of country now wanting to visit Yorkshire
3/4 of county want Welcome to Yorkshire to bid for more sporting events (ResearchBods)

 

INTERNATIONAL MEDIA ENDORSEMENT

• Yorkshire named 3rd best region in world to visit by Lonely Planet for 2014
• Yorkshire named in top 10 best world holiday destinations in 2014 by AOL Travel
• Yorkshire named top place for Brits to visit in UK outside London by TripAdvisor

 

 
 
 

 

 

Registered Office: Welcome to Yorkshire, Dry Sand Foundry, Foundry Square, Holbeck, Leeds, LS11 5DL, United Kingdom Company Limited by Guarantee no: 2896762 | VAT No. 170 4702 85

 

 

World Travel Awards - Winner 2011 - World's Leading Marketing Campaign
Winners of Best Tourist Board website and Best Use of Video for yorkshire.com at the TravelMole Awards 2010
We are a Social Buzz Finalist 2011
Green Tourism - Gold