About us

Championing Yorkshire tourism

Forget flat caps and whippets, Yorkshire is a contemporary destination which hasn't neglected its roots. Welcome to Yorkshire has created a fresh, dynamic view of the UK's largest county with its innovative marketing and PR campaigns, not forgetting its contagious enthusiasm which has garnered fans of Yorkshire from across the globe.

Our award winning team has achieved this by being creative and forward thinking but more importantly by working closely with members and partners to build a new confidence in the county.

Since Welcome to Yorkshire launched in 2009:

The destination management organisation (DMO) has achieved in excess of £100 million in media coverage worldwide and has received accolades including the World Travel Award for World's Leading Marketing Campaign.

  • The visitor economy has grown from £5.9bn to £7bn
  • An additional 4,000 jobs have been created
  • Overnight domestic holiday visits have increased by 26%
  • Overseas visitor spend has doubled during peak summer months.

Fast facts

  • Welcome to Yorkshire is the official destination management organisation (DMO) for Yorkshire, working with its members to grow the county's visitor economy.
  • Tourism in Yorkshire is worth £7 billion annually
  • The county's industry employs almost a quarter of a million people
  • There are 216 million visits to Yorkshire each year - more than Walt Disney Attraction Theme parks worldwide.


Welcome to Yorkshire

The Destination Management Organisation for the UK's largest county.


Welcome to Yorkshire
Dry Sand Foundry
Foundry Square
Leeds, LS11 5DL

Main switchboard: +44 (0)113 322 3500

General queries: info@yorkshire.com



Tour de Yorkshire

Business Tourism





Registered Office: Welcome to Yorkshire, Dry Sand Foundry, Foundry Square, Holbeck, Leeds, LS11 5DL, United Kingdom Company Limited by Guarantee no: 2896762 | VAT No. 170 4702 85



World Travel Awards - Winner 2011 - World's Leading Marketing Campaign
Winners of Best Tourist Board website and Best Use of Video for yorkshire.com at the TravelMole Awards 2010
We are a Social Buzz Finalist 2011
Green Tourism - Gold