Public relations

Welcome to Yorkshire PR and Communications

PR isn't just about spin; in Yorkshire we believe it's about telling everyone about our fantastic county and what a wonderful place it is to visit.

We work closely with the press and media to help us get our message across. The Welcome to Yorkshire press team have built up some firm friendships with journalists and travel writers which is good for them as we can provide timely and insightful responses to their requests and of course it's great for us.

We hope to have made things easier for people writing about Yorkshire with our new online tool Media Centre.

But there's still lots we can do by working with you to raise the county's profile even higher and encourage visitors to choose Yorkshire for business and leisure.

How we can work together



News feeds

We receive regular media requests for details of new accommodation and restaurant openings, celeb hang outs and cutting edge exhibitions. Another favourite is the weekend supplement round up of events, places to stay, things to see and more.

If you have something new happening please tell us, the quirkier the better.

We will then let our media contacts know. Whether it's for a publication requiring a long lead in time - we are often asked "what's happening in six months? What's happening next year?!" - to those last minute "I need it within the next half an hour for an urgent feature!!" - you can be sure if you have sent us your news we will use it wherever we can.

Press visits

We receive lots of requests from travel writers seeking support with their features. From some who simply ask for content suggestions to those who are visiting Yorkshire and require full itineraries and support with financial aspects such as travel or accommodation costs. 

Our aim is to be helpful, with a strict understanding that we will only support commissioned features and any organisation providing discounted or complementary support, including ourselves, should receive a mention in the resulting article. Of course we cannot guarantee this but the majority of writers we support do try to work with us on this and the results speak for themselves. We have worked with Yorkshire's tourism industry on press visits which have resulted in articles in Country Walking magazine, The Sunday Times, The Guardian, The Telegraph and much more. International media coverage is also extensive and includes Marie Claire Hong Kong, The Business Times Singapore, New Zealand Sunday Herald, and CNN USA.

Of course we cannot guarantee we will be able to bring American Vogue to your door but we will know we can contact you when requests and promotions arise.

Press releases

We regularly issue press releases to the media. You can read updates here.

If you are a Welcome to Yorkshire member we can also provide, wherever appropriate, a supporting quote from chief executive Gary Verity for your own press releases.




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World Travel Awards - Winner 2011 - World's Leading Marketing Campaign
Winners of Best Tourist Board website and Best Use of Video for at the TravelMole Awards 2010
We are a Social Buzz Finalist 2011
Green Tourism - Gold